KERN Dallas is looking for a Senior Copywriter to join our award-winning Creative team. Our fearless superconnectors help to create value from personal brand experiences by focusing on three key areas: connected data, connected content and connected decisioning, Our data analysts identify who that person is, our strategists understand what they want, and our award-winning technologists and creatives know how to deliver it – ensuring we’re able to activate authentic customer connections for our clients. Kern is part of RAPP, comprised of 2,000+ creatives, technologists, strategists and marketing scientists across 15+ global markets. We are part of Omnicom’s Precision Marketing Group. Your Role Kern is seeking a Senior Copywriter who brings strong conceptual thinking, exceptional writing skills, and the ability to lead projects from ideation through execution. In this role, you will craft compelling copy across multiple platforms, mentor junior writers, and collaborate closely with art directors, designers, and other team members to deliver impactful, results-driven creative work. You will set the tone for high-quality writing and push boundaries to elevate creative excellence. Key Competencies Comprehension: Thoughtfully question briefs and help refine objectives with an informed understanding of the client’s needs. Ideation: Conceptual thinking for bigger campaign ideas. Lead brainstorming sessions and inspire fresh, unexpected ideas while maintaining inclusivity in your creative thinking. Craft & Execution: Consistently deliver polished, engaging copy that aligns with brand voice and campaign goals. Iteration & Elevation: Develop multiple creative solutions to challenges and refine your work to exceed expectations. Directing & Managing: Manage your workflow effectively while mentoring junior writers and guiding them through the creative process. Storytelling & Selling: Confidently present your ideas and copy to internal teams and clients, articulating the rationale behind your creative decisions. Business Contribution: Approach creative challenges with a strategic mindset, ensuring copy is not only creative but also drives business results. Your Responsibilities Write engaging, impactful copy for a variety of platforms, including digital, social, print, email, and more. Lead the development of concepts and messaging that align with client objectives and resonate with target audiences. Adapt your tone and voice to reflect diverse brand guidelines and campaign goals. Collaborate with art directors, designers, and strategists to ensure cohesive and effective creative solutions. Mentor junior copywriters, providing constructive feedback to develop their skills and confidence. Present work clearly and persuasively to internal teams and clients, incorporating feedback to refine the final product. Stay current with writing and marketing trends, applying them to enhance your creative output. Manage multiple projects simultaneously, balancing deadlines and priorities without compromising quality.
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